Fitroots Coaching
Scaling bespoke online fitness coaching for the UK market
Health & Fitness • 2024
About the project
Fitroots is a premier online coaching brand in the UK aiming to digitize their personalized fitness and nutrition programs.
To scale beyond 1-on-1 coaching, Fitroots needed a scalable web platform where users could subscribe, access customized workout plans, and track their macro intake—all wrapped in a highly engaging, motivational UI.
Services
Web DevelopmentUI/UX DesignE-commerce
Challenge
Delivering customized PDF plans and tracking progress via WhatsApp was unsustainable as the client base grew.
Our process
We moved from initial discovery to high-pressure sustained product design and development, shaping the public brand and the core engineering tool.
01•
User Journey Design
02•
Stripe Integration
03•
Launch & Iterate
Results
- 5x Client Capacity:Trainers could handle five times as many clients simultaneously.
- 92% App Retention:Clients consistently logging their workouts weekly.
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